hypothetical Business decrease phenomenon question. HELP?

Ron is the franchisee of a well known pizza restaurant. In a recent news there was a report that some employees at another franchise knowingly served food that was contaminated. As a result of this report, Ron has experienced a decline in business. This phenomenon is referred to as:

A) franchisee effect

B) franchise effect

C) relational effect

D) franchisor effect

E)coattail effects

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