Competitive advantage for CBS Corp.?
I need to describe decisions that have put CBS Corp. at a competitive advantage and have impacted the company as a whole. I also need to describe what the company's weaker points are and what they could do to improve their competitive advantage in those areas. HELP!
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Turnarounds:
On September 14, 2009, it was revealed that the international arm of CBS, CBS Studios International, struck a joint venture deal with Chellomedia to launch six CBS-branded channels in the UK during 2009. The new channels would replace Zone Romantica, Zone Thriller, Zone Horror and Zone Reality, plus timeshift services Zone Horror +1 and Zone Reality +1. On October 1, 2009, it was announced that CBS Reality, CBS Reality +1, CBS Drama and CBS Action would launch on November 16, 2009 replacing Zone Reality, Zone Reality +1, Zone Romantica and Zone Thriller respectively. On April 5, 2010, Zone Horror and Zone Horror +1 were rebranded as Horror Channel and Horror Channel +1.
Weaker points:
In 2004, the FCC imposed a record $550,000 fine on CBS for its broadcast of a Super Bowl half-time show (produced by then sister-unit MTV) in which singer Janet Jackson's breast was briefly exposed. It was the largest fine ever for a violation of federal decency laws. Following the incident CBS apologized to its viewers and denied foreknowledge of the event, which was broadcast live on TV. In 2008, a Philadelphia federal court annulled the fine imposed on CBS, labelling it "arbitrary and capricious."
CBS aired a controversial episode of 60 Minutes, which questioned U.S. President George W. Bush's service in the National Guard. Following allegations of forgery, CBS News admitted that documents used in the story had not been properly authenticated. The following January, CBS fired four people connected to the preparation of the news-segment. Former network news anchor Dan Rather filed a $70 million lawsuit against CBS in 2007, contending the story, and his termination, were mishandled. Parts of the suit were dismissed in 2008, the suit was dismissed, and his motion to appeal was denied in 2010.
What they could do to improve?
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