I am working with a Commercial Real estate firm and am working on their marketing. I have been conducting cold calls to corporations to try to get better known in the local public. I am working to put together some brochures for direct mail for these clients to introduce our-self's. My question is, from an outsider perspective what would you like to know about? I want to write these pieces to be based on a customer or a prospect view. What would you find interesting and captivating as a recipient of a letter from a commercial real estate firm as a business owner?