Ideas for a radio commercial?
I own a dance studio and we have a unique opportunity to do a radio commercial for the studio. This all happened VERY quickly. Just signed the paper yesterday and they need us to come in tomorrow to record so the commercial can begin airing this weekend. I will be doing a portion of the commercial. I also have 1 teenage student who will be available and 1 4 year old who will be coming as well. We have a 30 second time slot. I have never done anything like this and I'm really not sure where to even begin. I need something for each student to say. I figure I will do the majority of the talking about the studio. Anyone have any ideas? I like to keep things simple. Thanks!
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Keep it simple.
Get your dance studio name in at the beginning and end of the commercial. It could be a testimonial style commercial. You could perhaps ask your students why they enjoy your dance studio so much? Many people saying good things is great 'social proof'. Also get a call to action in at the end (for instance "call us on" or "visit our website at".
This should help you get started.
Why are you doing the commercial yourself? Your advertising money for the radio is supposed to go towards a "professional" so your business doesn't come across as "small town hick."
I have worked for both types of radio stations, the kind that get's you to do your own (never works out well) and the kind that writes AND produces commercials.
Unless you have done commercials in the past, I wouldn't recommend it AT ALL.