sexual harassment case?

In the town i live in, there is a sign that tries to fight sex at a young age.

i have no agrument about that, but what is on the billboard is what concerns me.

the sign reads "To him, You're just another name"

i am a guy and i feel very offended by this advertisement and seems very sexist. Should i try to fight this or would i be wasting my time.

here is a picture for better reference.

http://i281.photobucket.com/albums/kk202/laceylh/S...

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